Blog
4 things I’ve learned in my first year out of college
Graduating college is a huge accomplishment in one’s life. Many are ready to move on and start the next chapter; however…
On the Rise: Corporate Social Responsibility
It is no question that companies are honing in on corporate social responsibility (CSR) more than ever before.
Vision, Timing & Perception: 3 Essential Factors to Consider for an Organizational Rebrand
Rebranding is nothing new; however, it can be the catalyst that opens an organization up to brand new possibilities…
The Importance of Soft Skills in the Workplace
I was recently asked to speak to a computer programming class at IUPUI about the importance of “soft skills” in the workplace.
A Recipe for a Delicious Digital Content Strategy
The world of digital marketing is large and complex. Gone are the days when your digital efforts could consist…
Patagonia, CSR, and my internship
It is no question that Patagonia Founder Yvon Chouinard has made a mark on international news this September…
Earned Media’s Value
One of the most important actions you can take to promote your brand and engage with your audience…
Digging a Little Deeper to Create Earned Media Opportunities
If your pitch isn’t newsworthy enough, create an opportunity for the media that is hard to turn down…
Planning for Commerce Pitching in 2022
If you feel like this year is flying by before your very eyes, you’re not alone. While summer is only just winding down…
Heading Down the Aisle For a Press Conference
My oldest daughter is planning her wedding for next summer to a young man we're pleased to have join the family.
Finding Harmony in a Hybrid Work Schedule
When the pandemic hit in 2020, many workers were thrown into a fully remote environment with little to no choice…
Five steps to overcome a writer’s block situation
As a Media and Communications Specialist for Bohlsen Group, I write almost every day, whether it’s pitches…
What Do Agencies want in an RFP?
Obviously, this is only one agency's insight but through my experience I can say, RFP’s (Request for Proposals)…
The future of work is here: evaluating your workplace in a tight labor market
One of the most important actions you can take to promote your brand and engage with your audience is…
Making a Marketing Org: Kardashian-style
Putting the best team on the field - your marketing team - is one of the most important responsibilities of a marketing leader.
Happiness: How one podcast continues to broaden my understanding of the topic
A few months ago, I was introduced to the podcast “The Happiness Lab” by Dr. Laurie Santos, who…
The Five Languages of Appreciation in the Workplace
Few things fascinate me as much as personality tests. You know the typical ones — Myers-Briggs…
Internal Communication is Important Now More Than Ever
Internal communication is the heartbeat of a company and now, more than ever, organizations should review “best practices.”
A Peek Into Marketing Trends for 2022
One quarter into 2022 and we are already seeing some pretty obvious trends in marketing that we are keeping an eye on.
Corporate Social Responsibility: How CSR can redefine your purpose and mission
As many businesses grow and evolve in today’s world, purpose and mission will always be the pillars to finding success.