Blog
4 Must-have Skills for Becoming a Well-rounded Designer
If you’re like me, you like to dabble in all things creative. One of the best things about being a designer…
There’s Something About Grimace
The concept of introducing a themed “meal” dedicated to a celebrity’s preferences isn’t a new one.
The Madix Effect
You may think that reality TV has no place in advertising and PR examples, but I think the recent plethora…
From Boring to Buzzworthy: The Power of Storytelling in Advertising
Have you ever seen a commercial, fun packaging, or had a great purchasing experience and thought about it for days after?
Vision, Timing & Perception: 3 Essential Factors to Consider for an Organizational Rebrand
Rebranding is nothing new; however, it can be the catalyst that opens an organization up to brand new possibilities…
A Recipe for a Delicious Digital Content Strategy
The world of digital marketing is large and complex. Gone are the days when your digital efforts could consist…
Making a Marketing Org: Kardashian-style
Putting the best team on the field - your marketing team - is one of the most important responsibilities of a marketing leader.
A Peek Into Marketing Trends for 2022
One quarter into 2022 and we are already seeing some pretty obvious trends in marketing that we are keeping an eye on.
Making The Most Out Of A Marketing Budget
I don’t think anyone would disagree that every company needs to budget for marketing, but there is a lot of debate…
Three Social Media Mistakes Brands Make and How To Fix Them
Social media is a constantly evolving platform. With new algorithms every other day, hot trends…
The Top 5 Places I Go for Design Inspiration
The top 5 websites Bohlsen Group Art Director, Paige Whitaker, looks to for design inspiration.
The Importance of Branding when Hiring
With vaccines and the Paycheck Protection Program (PPP) in the mix after a long and stressful year, a lot of organizations…
Four Reasons Travis Scott is the Future of Branding
Even if you don’t know the name Travis Scott, you might see the rapper’s name in a very unusual place…
An Eggs-ercise In Creativity
Sometimes you fall into a creative rut. What should this headline say? What should our brand’s next social media post be?
It’s time to take your social media seriously
f your opinion of social media before COVID-19 was that it was just a waste of time, well, you’re still right, sort of…
Your digital presence package is more important than ever
Whether you had a digital strategy before COVID-19 or not, now is the time to refresh your thoughts on being online.