Blog
Bohlsen Group’s 2024 Marketing Predictions
One of my favorite parts from previously working in tech PR was predictions season. It was fascinating taking a look…
What Makes a Good Publicist (or a Publicist Good)?
Being a publicist – and a good one, at that – is not for the faint of heart. After more than 35 years in the industry…
4 Must-have Skills for Becoming a Well-rounded Designer
If you’re like me, you like to dabble in all things creative. One of the best things about being a designer…
Agency Life vs. In-House Corporate Life: What’s best for you?
The world of marketing offers a myriad of career paths, two of which stand out prominently: agency life…
Are You Prepared for a Crisis?
Every organization should have a working, well-trained and well-communicated crisis plan in place.
There’s Something About Grimace
The concept of introducing a themed “meal” dedicated to a celebrity’s preferences isn’t a new one.
Do You Work with a Narcissist?
Experts suggest that approximately 1 in 20 people demonstrate narcissistic tendencies.
Threads…Twitter killer or just another social fad?
Threads from Meta is here and in the wildest way…on a Thursday of the 4th of July holiday week, a day earlier than expected…
The Madix Effect
You may think that reality TV has no place in advertising and PR examples, but I think the recent plethora…
Why Nonprofits Need a Social Media Presence
Running a full-service marketing agency has made me very aware of the importance of having a…
What to Know if You’re Considering Starting a Podcast…From Someone Who Knows!
Every year we see more and more content creators and brands leveraging podcasting for business…
Pursue your passion — but never alone
What’s one thing people might not know about me? I never wanted to be a business owner…
Should you go back to an old employer?
Did you get a new job but it wasn’t all it was cracked up to be? Did you leave your old company, but now…
Is It Green or Greenwashing?
Greenwashing is a marketing strategy where companies exaggerate their sustainability efforts to improve…
Think About This... A Country Where There Is No More Poverty
I recently had the privilege of hearing Pulitzer prize-winning author Matthew Desmond speak about poverty in America.
From Boring to Buzzworthy: The Power of Storytelling in Advertising
Have you ever seen a commercial, fun packaging, or had a great purchasing experience and thought about it for days after?
How Volunteering Creates A Twofold Benefit
Many of Bohlsen Group’s clients are nonprofits, and we see the impact volunteerism has on their organizations.
B Corp FAQ
When Bohlsen Group became the first Certified B Corp in Indiana, we were asked lots of questions.
Get inspired by Dr. Edith Eva Eger's story
I get a bit of a side-eye when I say reading is one of my hobbies. I suppose I should make it more clear: for me, reading is a passion…
Why We Need Communications Professionals
“What is the dumbest major?” As TikTok street interviews gain popularity, you can commonly find interviewers…