Patagonia, CSR, and my internship
By: Ashley Desserich, 2022 Fall Marketing Intern
It is no question that Patagonia Founder Yvon Chouinard has made a mark on international news this September. Giving away his company to the Earth shocked all, but shows once again the company’s commitment to purpose-driven business.
From its start in 1973, Patagonia has always remained committed to its core values. The company set out to change the way business was done through taking small steps that led to a big impact. For example, the company uses materials that cause less harm, encourages reusing and recycling clothes through their Worn Wear program, donates 1% of sales every year and seeks to save the planet as a B Corp certified company. Now, the $3 billion dollar company has the Earth as their only shareholder, according to an open letter written by Chouinard announcing this groundbreaking news.
Patagonia and its founder’s actions wowed both the world and I. The company is truly using business as a force for good. As I reflect on this during my current internship at Bohlsen Group, it makes me feel quite honored to work for a company that is clearly prioritizing people and the planet over profit.
While Bohlsen Group’s efforts are on a smaller scale, they stand out for their ability to make big change. The full-service marketing agency uses its talent and expertise to push forward the missions of community impact organizations, B Corp certified companies and nonprofits based in Indianapolis and beyond. Additionally, Bohlsen Group was the first B Corp certified company in Indiana, inspiring other companies to seek out the same. Last but not least, after 12 years since opening its doors, Bohlsen Group has donated over $1.2 million dollars to companies who are using business as a force for good. I am incredibly impressed by the impact Bohlsen Group has made.
Clearly, both Patagonia and Bohlsen Group have shown a deep commitment to their missions. This reveals the power business has in changing the world as well as the current high standard companies must look to in the realm of corporate social responsibility. Personally, as a consumer, I feel a strong pull towards companies that are doing good more than ever. And as an intern at Bohlsen Group, I feel a sense of eagerness and excitement in every task I complete knowing it is supporting organizations who are committed to doing good.