League of Women Voters of Indianapolis
Empowering Democracy:
Bohlsen Group's Collaborative Campaign with the League of Women Voters of Indianapolis during the 2023 Election Cycle
Earned Media • Creative Development • Social Media
BACKGROUND
In 2023, Bohlsen Group embarked on a strategic partnership with the League of Women Voters of Indianapolis with the goal of enhancing voter engagement and participation in the upcoming Marion County election. The collaboration aimed to leverage Bohlsen Group's expertise in marketing and communication to inspire and mobilize the community for a more active civic role.
Creative Development
Bohlsen Group spearheaded the creation of impactful promotional materials, including postcards, posters, and stickers. These visually appealing items were designed to promote the significance of voting and encourage voter registration within the local community.
Social Media & Earned Media
Recognizing the influence of digital platforms, Bohlsen Group developed a comprehensive social media strategy. The team curated engaging content to be disseminated in the weeks leading up to the election, fostering awareness and creating a sense of urgency around voter registration.
To amplify the campaign's reach, Bohlsen Group implemented an earned media plan. This initiative focused on securing coverage from local media outlets, resulting in 15 placements and generating over 1 million impressions. This not only provided a broad platform for the campaign but also set the stage for continued community engagement even after the official partnership concluded.
Results
Bohlsen Group's collaboration with the League of Women Voters of Indianapolis in the 2023 election cycle exemplified the power of strategic marketing in civic engagement. By combining traditional printed materials, a dynamic social media strategy, and a targeted earned media plan, the campaign drove awareness in the Marion County community to register and vote, hopefully leaving a lasting impact on local democratic participation.