OUR PROCESS

Step 1 - Messaging: Bohlsen Group kicked off our partnership by developing a one-year strategic communication plan that took a deep dive into all of TPF4Y's audience segments (inclusive of donors and volunteers), to determine a mix of messaging and tactics that would be most impactful in helping TPF4Y reach their goals.

Step 2 - Tactics: While the strategic communications plan included several tactic recommendations, Bohlsen Group identified a mix of organic social media, earned media and redesigned collateral pieces to implement within the timeframe of our partnership.

Step 3 - Execute: Bohlsen Group worked alongside the TPF4Y team throughout our partnership to identify upcoming events, initiatives and organization news to help inform the development of monthly organic social media editorial calendars. This included audience-specific organic social post copy and supporting graphics. In addition to raising awareness of TPF4Y through organic social media platforms we also performed highly-targeted pitching with a local focus, specifically surrounding TPF4Y's hosting of The Indiana VEX Robotics State Championship which is the largest K-12 state robotics competition in the country. Clear and concise audience messaging outlined in the strategic communication plan and further developed throughout our partnership with TPF4Y as well as the consistent design elements created for social media posts were both leveraged in our redesign of TPF4Y's Foundation one-pager and their State Robotics Initiative one-pager. These one-pagers will be leveraged both physically and digitally by TPF4Y to help them continue meeting their goals of increasing donations and recruiting volunteers.