Bohlsen Group Positions Leading Travel Insurer as the Direct-To-Consumer Brand for Travel Insurance Around the World
Earned Media
seven corners
Seven Corners, Inc. is an innovative and service-focused travel insurance and specialty benefit management company that serves a global market. Based in Carmel, Indiana, the company offers a variety of customized travel insurance solutions to domestic and international travelers. Seven Corners also administers benefits for U.S. government programs.
BACKGROUND
Seven Corners has been a trustworthy source of travel insurance for over 25 years by equipping customers with trip protection, health protection and travel assistance services while traveling.
Seven Corners focuses on the customer experience, as they are a team of 150 travel professionals available to help 24/7.
Seven Corners is “the right way to travel” and an innovator in the technology space when it comes to travel insurance, creating easy to use self-service options for customers and a unique customer service guarantee.
Since the onset of the COVID-19 pandemic and its impact on travelers, we recognized we needed to do more for our customers during this challenging time. We have a customer service guarantee that shows our commitment to industry leading customer service to ensure that customers have the best travel insurance coverage and receive the highest form of customer service and assistance when they do feel comfortable to travel again.
— Jeremy Murchland,
Seven Corners President
EARNED MEDIA CAMPAIGN HELPS DRIVE AWARENESS OF SEVEN CORNERS PRODUCT OFFERINGS DURING AN UNPRECEDENTED TIME FOR TRAVEL
Starting in 2020, Seven Corners partnered with Bohlsen Group to garner national and international media coverage through earned media efforts to present Seven Corners as a leader in the travel insurance industry. With the ever-changing travel landscape in 2020 brought about by the COVID-19 pandemic, this partnership turned out to require flexibility and quick adaptation from both the Bohlsen Group and Seven Corners teams.
This trend continued into 2021 with a focus on presenting Seven Corners as “the right way to travel” and an industry leader in delivering top notch customer service during a time when customers faced many travel questions. At the end of 2021, Bohlsen Group was able to deliver an increase in total potential impressions earned compared to 2020 results by over 2 billion, as well as an increase in earned media placements by nearly 300, including multiple, consistent placements in top-tier national publications and placements in over 20 countries, presenting Seven Corners as the direct-to-consumer brand for travel insurance on a global scale.
Earned Media Results
Garnered 585 placements for the year from earned media efforts, including placements in top-tier publications like the Today show, Forbes, USA Today, CNBC, CNN, The New York Times, Reuters, Yahoo! News, U.S. News & World Report and The Washington Post.
Over 2.4 billion potential impressions for the year were earned from coverage generated across the country and throughout the world, with placements in countries like the U.S., the U.K., India, Canada, Indonesia, South Korea, Mexico, Singapore, Russia and more.