Ronald McDonald House Charities of Central Indiana
Heart & Hearth Publication
Content Collection • Creative Development
Overview
In the Summer of 2023, Bohlsen Group joined forces with Ronald McDonald Charities of Central Indiana (RMHCCIN) to collaborate on their biannual publication, "Heart & Hearth." This partnership aimed to create a compelling and informative publication that would be distributed to RMHCCIN supporters throughout the state of Indiana. Bohlsen Group took on the responsibility of collecting, writing, and designing nearly 30 pages of content. The "Heart & Hearth" publication serves as a vital means of sharing stories, updates, and gratitude with RMHCCIN's supporters, donors, volunteers, and the broader community.
Bohlsen Group's involvement in the project encompassed several key responsibilities:
COntent collection
The team at Bohlsen Group collaborated closely with RMHCCIN to collect relevant content, including heartwarming stories, organizational updates, and impactful testimonials from families and volunteers.
content creation
Bohlsen Group crafted compelling narratives that effectively conveyed the mission and impact of RMHCCIN. These stories aimed to connect with the readers on an emotional level and illustrate the organization's dedication to its cause.
layout and design
Bohlsen Group’s creative team meticulously designed the layout for the publication, ensuring that the content was presented in an engaging and visually appealing manner. The design was tailored to reflect the warmth and hospitality that RMHCCIN provides.
