PATTERN magazine
Earned Media • Creative Development
BACKGROUND
PATTERN is a call to action and an inclusive community of creators on a mission to make Indianapolis a world-class destination for culture, fashion, art, and music.
CAMPAIGN BACKGROUND
Bohlsen Group and PATTERN partnered for a third year to drive awareness about PATTERN’s initiatives. PATTERN, a growth accelerator within Indianapolis, has become a pillar for fashion, culture, art and music.
OUR PROCESS
Step 1 - Messaging: PATTERN looked to promote many 2021 initiatives including their 20th issue, a pop-up event for St’Artup317, fundraising to redo an IndyGo bus as a pop-up shop, and the launch of StitchWorks.
Step 2 - Tactics: Bohlsen Group specifically focused on earned media efforts locally and regionally.
Step 3 - Execute: Bohlsen Group worked to highlight the 501c3 and all the initiatives they continuously are working on within the community.
Results
In July, PATTERN met its fundraising goal to create a mobile pop-up shop experience for small businesses and artists using a decommissioned IndyGo bus.
Bohlsen Group used this creative momentum to garner 26 placements from earned media efforts leading to almost 2.5 million potential impressions.