RecycleForce gives new life to people, materials

Indianapolis non-profit RecycleForce is getting some national attention in The Huffington Post.

The news website has posted a blog by RecycleForce President Gregg Keesling, who writes about building a stronger workforce while creating a cleaner environment.

The blog also includes a video that Bohlsen Group produced for the non-profit.

Our video helps tell the story of a social enterprise that offers comprehensive and innovative recycling services while providing workforce training to formerly incarcerated individuals.

Take a look:

Story link

Microsoft CEO a bully, author says

In the 1990s, Microsoft was one of the world's most valuable - and most influential - companies.

A key piece of the team that made the company so successful was former Senior Vice President Joachim Kempin, who was dubbed by the press as "Microsoft's secret power broker." Known for his ability to drive hard bargains, Kempin worked alongside Bill Gates and Steve Ballmer to make Microsoft Windows the No. 1 software brand in the world.

Now, a decade after his retirement, Kempin opens up about his experience in the upper echelons of Microsoft with his new book, Resolve and Fortitude: Microsoft's 'Secret Power Broker' breaks his silence.

Following the release of the book, media outlets around the world expressed interest in speaking with Kempin about his thoughts on Microsoft's current struggles and his recommendations regarding the future of Bill Gates and current CEO Steve Ballmer.

Bohlsen Group worked alongside Kempin to publicize Resolve and Fortitude and secure interviews with national and international outlets such as:

Reuters

Bloomberg TV

CNBC

Yahoo! Finance

The Seattle Times

Fox Business

Computing magazine (UK)

ComputerWorld

The Huffington Post

F.A.Z. (Germany) 

Resolve and Fortitude also held the #1 ranking on Amazon Kindle's IT e-book category in just the first week of the publicity campaign.

Academy students, educators give face to rising ADHD rates

No one understands the challenges posed by such learning differences as dyslexia and ADHD better than the students and teachers at Fortune Academy.

The comprehensive K-12 day school is one of only 11 nationwide at its level of accreditation to educate students with language learning differences.

Academy students and teachers shared their experiences with TV viewers when Indianapolis ABC affiliate RTV-6 featured the school in a story on rising ADHD rates.

The report cited new research that revealed ADHD diagnoses climbed 25 percent from 2001 to 2010.

“I think there’s more understanding about children and their learning differences,” said Janet George, Fortune Academy’s founder and head of school. “Parents want to figure out what’s going on with their children.”

For the perspective of a Fortune Academy student, watch the video below.

Detroit Auto Show garners wide range of media coverage

The North American International Auto Show, known as "the Detroit Auto Show," draws large crowds each year. Since its start more than a century ago, the show has become an integral part of automakers’ annual product launches and announcements.

Working with client Source Interlink Media, the largest producer of automobile enthusiast publications, Bohlsen Group coordinated interviews with top Source editors and writers with journalists covering the show. Providing industry expertise and insight into what lies ahead in 2013, these experts, including Motor Trend and Automobile editors-in-chief, were able to preview the show and weigh in on new trends and products.

In addition to interviews secured with Bloomberg Radio, CKLW-AM (Windsor, Can.), KABC-TV (Glendale, Calif.), WJR News/Talk Radio 760 (Detroit), New York Times “Wheels” blog and multiple appearances on WXYZ-TV (ABC Detroit), coverage also included:

Wall Street Journal Marketwatch 

Christian Science Monitor 

FOX 2 Detroit (pictured above)

Dallas Morning News 

Ann Arbor Business Review 

WDET – Craig Fahle Show 

Please visit:

Motor Trend 

Automobile Magazine 

Jean Knows Cars 

Bohlsen Group selects Pro Bono Program winner

A New Year, A New (Nonprofit) Image

After weeks of collecting applications and long hours reviewing the needs of great organizations doing great work, our team has settled on a winner.

It was no easy task.

The 2012-2013 winter pro bono program winner has earned 20 hours of free PR services from the Bohlsen Group team.

Two runner-up organizations will get a little Bohlsen Group love, too, earning a two-hour consultation with our publicity and social media experts.

Surely you’re not still reading this. You’ve already skipped down to read the winners’ list, haven’t you?

2012-2013 Winter Program Winner:

Joy’s House Adult Day Service
 

2012-2013 Winter Program Runners-Up:

Marion County Commission on Youth

No Exit Performance

Congratulations to our winner and runners-up!

And a big thank-you to all the nonprofit organizations that applied. We’ll be back this summer to roll out the next installment of the Bohlsen Group Pro Bono Program.