News

Good PR is a great collaboration

Bohlsen Group — Tue, 29 May 2012 14:42:33 +0000

Authors can be quite protective of how their books are presented to the world, and rightfully so: A book usually represents months or years of an individual's life and often is the fulfillment of a dream. So at times, the give-and-take between an author and her publicist can be, well, interesting.

Corinna Borden already had endured slings and arrows by the time she self-published I Dreamt of Sausage. She had spurned nearly all traditional treatment for her cancer in favor of options that took her out of the country and into unproven medical territory -- and uncharted marital territory, too, since her husband was in his medical residency at the time. Thus, while she was eager to get the word out, she was concerned about bringing more negativity into her life.

Fortunately, she and her publicist at Bohlsen Group worked closely to balance the media's needs with Borden's. The result was a successful book campaign that included a story and video at ABCnews.com and an appearance on The Doctors. Read what each has to say about this beneficial collaboration.

Local expert's warnings are getting noticed

Bohlsen Group — Thu, 24 May 2012 13:49:05 +0000

A local technology expert and Bohlsen Group client is warning small business owners with websites to be aware of online hackers targeting them -- and spreading the word through the media.

Alan Wlasuk of 403 Web Security came to Bohlsen Group to help him warn business owners about cyber crime and how his company can help businesses protect against it. In just a short time, Wlasuk already is getting attention.

Here's a sample of where his warnings are being noticed:

Fox 59 Indianapolis
Small Biz Daily
Security Week

Wlasuk is available to speak to groups. For more information, contact Jennifer Regnier.

Indiana anti-bullying coach brings ‘mojo’ to MTV

Bohlsen Group — Fri, 04 May 2012 14:19:30 +0000

From coast to coast, Indiana-based anti-bullying coach Travis Brown is on a mission. Widely known as Mr. Mojo, Brown helps educate students nationwide on the prevention of bullying. Now bringing his expertise to the airwaves, he will be featured as an MTV Made coach when his episode (“Ladies Man – Josh”) appears Saturday, May 5.

In addition to many Indiana schools, Brown has presented to students in Mississippi, Kentucky, California, New York, Washington and Canada. Bohlsen Group has been working with Brown since 2011 to publicize the message he’s spreading to students and educators across the country, securing interviews with CNN’s American Morning, HLN’s Prime News, and The Daily Kos. Additional coverage has included:

Veteran Indiana broadcaster returns to media spotlight

Bohlsen Group — Tue, 24 Apr 2012 03:46:08 +0000

Ken Beckley has been seen on television for almost 40 years, including a long stint at Indy’s own WRTV. Now, Beckley – also once the public face and executive vice president of electronics giant H.H. Gregg – is returning to the media spotlight with the release of his new book, Knuckleball: The Uncertainties of (a) Life.

As an Indiana University alumnus and former head of the IU Alumni Association, Beckley gives the Hoosier state a prominent role in this fiction book that centers on baseball, with much of the storyline taking place in Evansville.

Bohlsen Group is working to publicize Knuckleball and helping to raise awareness of Beckley’s area book signings and speaking engagements. In addition to securing interviews with WICR-FM, WIBC-FM, RTV-6's Good Morning Indiana, Indiana Sports Talk and WFIE-TV (Evansville), coverage has included:

Inside Indiana Business
Indiana Daily Student
Evansville Courier & Press
WTVW-TV (Evansville)

Pacers launch dynamic pricing

Bohlsen Group — Thu, 19 Apr 2012 19:40:06 +0000

The Indiana Pacers recently launched dynamic pricing in their Krieg Devault Club Level seating section and turned to Bohlsen Group for helping spreading the word.

Dynamic pricing has been around the airline industry for years and in becoming more common among professional sports franchises looking to attract more fans and revenue. Instead of promoting ticket sales, this is a new way for the general public to buy tickets based on supply and demand. A variety of factors can affect the price, including the night of the week, the opposing team, and player-specific factors such as big names or even injuries.

Bohlsen Group was charged with using earned media coverage to educate the public about dynamic pricing and how it works. We targeted business writers as well as specific television and radio programs that could tout and explain this new opportunity for Pacers fans.

A few of the highlights from the coverage are below.

Indianapolis Business Journal

Indianapolis Star

Inside Indiana Business

WTHR

MSNBC

FOX 59

WISH Indy Style

RTV-6

NBA.com

Indy Cornrows

Racing to Recovery gala coming to Indy this year

Bohlsen Group — Mon, 16 Apr 2012 14:45:19 +0000

The Sam Schmidt Paralysis Foundation is hosting its 13^th annual Racing to Recovery Gala in at the Dallara IndyCar Factory in Speedway, Ind., this year and honoring Johnny Rutherford with the Legendary Driver Award.

This Bohlsen Group client also will recognize the Holmatro Safety Team – the IndyCar fire and rescue team – with the Silent Hero award for their unparalleled skill and efficiency providing trackside support at every IZOD IndyCar Series event.

The fundraising event is May 16 and includes a live auction. For tickets or more information, contact events@samschmidt.org or 317-236-9999.

SSPF is leading the charge to cure paralysis by funding scientific research, medical treatment, rehabilitation and technological advances benefiting those with spinal cord injuries, stroke victims and people diagnosed with ALS, Alzheimer's and Parkinson’s diseases.

Sesame Street Live giveaway

Bohlsen Group — Thu, 12 Apr 2012 19:26:00 +0000

Enter to win a Family 4-pack to see Sesame Street Live "Elmo's Super Heroes!"

Murat Theatre at Old National Centre
Friday, April 13-Sunday, April 15
7:30 p.m.

To register
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If you re not an e-letter subscriber, sign up for your chance to win!

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Bohlsen Group helps launch new venue name

Bohlsen Group — Wed, 04 Apr 2012 13:50:07 +0000

Bohlsen Group was brought on board to assist with the name-in-title announcement for the newly named Farm Bureau Insurance Lawn at White River State Park. The announcement and press conference was two-pronged: It unveiled the venue's new name and logo, and announced the initial list of artists slated to perform during the 2012 season.

Bohlsen Group worked with local, regional and national media to cover the event on-site and in their respective areas of broadcast. We also helped prepare media materials for the announcement, the press conference agenda and flow, and all the necessary components to make the announcement a success.

The 2012 concert line-up for the Farm Bureau Insurance Lawn at White River State Park includes:

Rise Against (May 4)
WZPL Uncle Sam Jam featuring Demi Lovato and Hot Chelle Rae (July 3)
Umphrey’s McGee (July 7)
O.A.R. (July 12)
Florence + The Machine (July 29)
WTTS 20^th Anniversary show featuring Barenaked Ladies
Blues Traveler & more (Aug. 12)
311 (Aug. 14)
The Dukes of September featuring Boz Scaggs, Donald Fagen and Michael McDonald (Aug. 24)
Avett Brothers (Sept. 30)

Additional 2012 details and shows will be announced in the coming weeks. Tickets go on sale Friday, April 6 at 10 a.m. with exception of Rise Against and Florence + The Machine, which are on sale now.

Media coverage highlights:

Indianapolis Business Journal
Indianapolis Star
Inside Indiana Business
WRTV-ABC Channel 6
WISH-CBS Channel 8
WXIN-FOX Channel 59
MSNBC
WTHR Channel 13
Fin Road
Reuters
Market Watch
WIBC
Celebrity Access

Bohlsen Group to manage PR for SIM automotive groups

Bohlsen Group — Fri, 30 Mar 2012 16:39:35 +0000

As of April 1, 2012, Bohlsen Group will manage all PR outreach, support and media relations initiatives for all of Source Interlink Media’s automotive groups, including its Motor Trend Automotive Group, Performance Automotive Group, Truck & Off-Road Group and Motorcycle Group.

Bohlsen Group will serve as the media contact for all brands within these groups, including Motor Trend, Automobile, HOT ROD, Motorcyclist, Street Rodder and Four Wheeler.

“Bohlsen Group has worked with the Performance Automotive Group at SIM for the past year and in that time, we’ve seen great results,” said Doug Evans, Executive Vice President of the Performance Automotive Group. “It was a logical progression to expand their role with our company to include the Motor Trend Automotive Group, as they’ll be able to transfer the expertise they’ve gained in the last year to our consumer side of the business.”

“Beginning a relationship with Bohlsen Group makes perfect sense for the Motor Trend Automotive Group,” said Eric Schwab, Senior Vice President of Consumer Media and Group Publisher, Motor Trend Automotive Group. “Last year, they were able to gain a lot of insight into SIM as a company with their role working with the Performance Automotive Group. Expanding their responsibilities will allow us to provide media partners and the PR community with a complete SIM package.”

Secret Service agent not so secret anymore

Bohlsen Group — Fri, 16 Mar 2012 20:45:22 +0000

Normally, we wait until after a campaign is over to talk about its success. But in the case of retired Secret Service agent Dan Emmett's book, Within Arm's Length, we just couldn't.

Halfway through our campaign, Dan already has completed dozens of TV, radio, newspaper and magazine interviews. He flew from Alabama to his old stomping grounds of Washington, D.C., to join Fox News Channel, Sirius-XM Radio, WTOP Radio and ABC News senior White House correspondent Jake Tapper.

Dan then flew straight to New York City for a busy week of interviews with Fox News Channel, Fox Business Network, Bloomberg TV, Inside Edition, Sirius-XM Radio, The Huffington Post and CBS Radio. He ended up staying longer than intended so he could be live on Fox and Friends. Producers then invited him to be on the program again two days later.

The former Secret Service agent has had an incredible time sharing stories about jogging with presidents, traveling on Air Force One and driving a million-dollar limousine.

Media coverage highlights:

Fox and Friends

Fox News

US News and World Report

Washington Post

USA Today