Thursday
Apr192012
Pacers launch dynamic pricing
April 19, 2012 The Indiana Pacers recently launched dynamic pricing in their Krieg Devault Club Level seating section and turned to Bohlsen Group for helping spreading the word.
Dynamic pricing has been around the airline industry for years and in becoming more common among professional sports franchises looking to attract more fans and revenue. Instead of promoting ticket sales, this is a new way for the general public to buy tickets based on supply and demand. A variety of factors can affect the price, including the night of the week, the opposing team, and player-specific factors such as big names or even injuries.
Bohlsen Group was charged with using earned media coverage to educate the public about dynamic pricing and how it works. We targeted business writers as well as specific television and radio programs that could tout and explain this new opportunity for Pacers fans.
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