National praise for Indy’s “Turf”

This year’s Super Bowl brought more than the game to the city’s turf. With artistry extending off the field, Turf presented experiential art and design just 1,700 yards from Lucas Oil Stadium. The 100-year-old landmark Indianapolis City Hall Building became the IDADA Art Pavilion, a public space for selected artists to install their impressive pieces.

Bohlsen Group worked to publicize Turf and raise national awareness for the project. We targeted niche media around the country focused on art and artists, and we capitalized on this alternative Super Bowl story in our outreach to national news media outlets. In addition to securing an interview with Forbes Online, coverage also included:

• Forbes Online
• Los Angeles Times Culture Monster
• ArtNet
• Chicago Examiner
• Artist’s Magazine Blog