Good PR is a great collaboration
May 29, 2012 Authors can be quite protective of how their books are presented to the world, and rightfully so: A book usually represents months or years of an individual's life and often is the fulfillment of a dream. So at times, the give-and-take between an author and her publicist can be, well, interesting.
Corinna Borden already had endured slings and arrows by the time she self-published I Dreamt of Sausage. She had spurned nearly all traditional treatment for her cancer in favor of options that took her out of the country and into unproven medical territory -- and uncharted marital territory, too, since her husband was in his medical residency at the time. Thus, while she was eager to get the word out, she was concerned about bringing more negativity into her life.
Fortunately, she and her publicist at Bohlsen Group worked closely to balance the media's needs with Borden's. The result was a successful book campaign that included a story and video at ABCnews.com and an appearance on The Doctors. Read what each has to say about this beneficial collaboration.