Spring in our step

It’s that inevitable time of year when we can see the light at the end of one long winter. The sun is out, flowers are blooming, birds are singing – and some signs of spring that aren’t so cliché. On a beautiful day, it’s not hard to spot these four key players of spring, and in PR we embody their greatest qualities year-round.

The Optimist

You’ve seen her. She’s the one who has rid her closet of winter coats and boots at the first sign of warm weather. She’s broken out the flip-flops, positive that the bright side is here to stay. In PR, our glass is always half-full as we focus on the maximum potential of our best efforts.

The Attention Seeker

This guy embodies the purpose of our work. Tinted windows halfway down, he cruises the streets with speakers blaring, nodding with a knowing smile when someone glances his way. Our sound systems may not compare, but we work every day to be just as loud for our clients. And our hearing is still intact, too.

The Risk Taker

We may be missing the helmet and leather jacket, but we’ve got what the bikers have the most of – guts. When warm weather rolls in, bikers roll out even when there’s a chance for rain. We usually cheat with an umbrella in tow, but professionally, we see risks as opportunities, taking further advantage of our Optimist side. Flip-flops with that motorcycle, anyone?

The Quick Fix

A good PR pro knows to work toward the best but prepare for the worst, making us the flesh-and-blood “convertibles” of the working world. We’re not afraid to take the top down when things are sunny, but we’ve got a plan in our back pocket if the clouds roll in.

So rejoice, PR pros. Even when the coldest winter days return, we’ve always got a spring in our step.