University of Evansville is a private, liberal arts-based university located in Evansville, Indiana. UE has a state-of-the-art Center for Career Development, but it noticed national media were featuring universities with less robust career programs. Bohlsen Group highlighted the University’s high graduate job rate as well as unique opportunities afforded to UE students to gain national exposure.
Client: The University of Evansville is a private, liberal arts-‐based university in Evansville, Indiana, with a full-‐time undergraduate enrollment of approximately 2,300. UE’s diverse student body represents 41 states and 54 countries. U.S. News & World Report recognizes UE as a top 10 master’s-‐granting university in the Midwest, and third in the region for “Great Schools, Great Prices.”
Challenge: The University of Evansville has a state-‐of-‐the-‐art Center for Career Development which provides one-‐on-‐one career advising starting in freshman year, non-‐ remedial tutoring and placement services as well a robust student-‐alumni mentoring program. Even prospective students who have not committed to the university are offered career-‐planning advice based on their goals. Furthermore, 94 percent of 2013 UE graduates secured a job or graduate school placement within six months of graduation.
However, most regional and national coverage on career preparedness focused on other institutions and the University of Evansville wanted to raise awareness of their innovative services and become seen as leaders in the field of career prep for college students.
Solution: Bohlsen Group highlighted the high graduate job rate as well as unique opportunities afforded to University of Evansville students such as study abroad programs at Harlaxton College, a university-‐owned castle in England. By identifying the strong results of the university’s career center and highlighting interesting elements, Bohlsen Group was able to secure interest with a variety of outlets.
Results: Bohlsen Group generated interest with top-‐tier outlets such as Bloomberg Television and Yahoo and secured a series of radio interviews with the university president at several nationally syndicated stations from Alaska to Connecticut.