Much to blog about.

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Unifying Your Nonprofit Voice

April 17, 2015 | by Karen Hurt

Speaking with a unified voice is one of the most important things an organization can do to help foster public awareness. But how do you get started when there are so many things you want to communicate and people coming in and out of your organization? There are several simple steps your organization can take to be mindful about unifying your voice.

Learn more about unifying your nonprofit voice by watching our video:

Download our takeaway to learn how to unify your nonprofit voice.

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4 Tips for Creating Your Own Shareable Content

April 10, 2015 | by Jordan Overton

A well-built piece of content has great potential. It includes the proper information and is developed in a way that appeals to your audience. Anyone can easily take this information and relay it to their contacts, which can result in more views and the potential for more people to take action.

Learn more about creating shareable content by watching our video:

Download our takeaway to learn how to create your own shareable content.

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Bohlsen Group Garners Multitude of Awards at 2015 Hoosier PRSA Pinnacle Awards

April 9, 2015 | by Bohlsen Group

Yesterday evening, Bohlsen Group staff members convened at the beautiful Indianapolis Artsgarden for the PRSA Hoosier Chapter 2015 Pinnacle Awards. Each year, the event recognizes the best public relations campaigns in Indiana in the areas of media relations, social media, writing, marketing communications, public service, and more.

Scott Stulen, Curator of Audience Experiences and Performance at the Indianapolis Art Museum, emceed the event and shared about some of the interactive and fun public activities the IMA is curating this year, including a mix tape exchange and monster drawing rally. The event took an interesting turn early on when the torrential Indiana rain began leaking through the Artsgarden’s glass roof for a brief duration, but the group took it in stride.

All in all, Bohlsen Group garnered nine awards throughout the evening: two Pinnacle Awards, six Awards of Honor, and Junior PR Pro of the Year. A full list of the awardees is available here. Congratulations to all of our team members for their excellent work in 2014!

Pinnacle Awards

Cirque du Soleil Varekai
Team: Andy Wilson, Jessica Redden
Category: Program Marketing Communications

In July 2014, Cirque du Soleil brought Varekai, to Indianapolis as part of its first-ever arena tour. Through an integrated marketing campaign including media relations, advertising, and social media, Bohlsen Group increased public awareness for Varekai in spite of competing dates with the Brickyard 400 and other events.

Know Outlets Gala Speech – Mandy Bray
Category: Project Writing

Bohlsen Group created the Know Outlets campaign on behalf of the Coalition for Homelessness Intervention and Prevention (CHIP) to combat homelessness misconceptions in the city and increase awareness of existing social services. Bohlsen Group wrote the keynote address for CHIP’s Celebration Gala where the campaign was first unveiled to secure integral early buy-in from supporters.

Learn more about Know Outlets: knowoutlets.org

Awards of Honor

Indianapolis Motor Speedway 2014 Off-Track Events
Team: Andy Wilson, Jessica Redden
Category: Program Media Relations

Indianapolis Motor Speedway (IMS) is known as a racing powerhouse, but seldom covered by lifestyle and family media. Through media outreach, Bohlsen Group positioned IMS’ off-track events as a series of cultural activities worthy of coverage outside of sports journalism during a busy summer event schedule in the region.

Know Outlets
Team: Andrew Hayenga, Terry Million, Karen Hurt,
Muriel Cross, Mandy Bray
Category: Program Public Service

In 2014, The Coalition for Homelessness Intervention and Prevention (CHIP) retained Bohlsen Group to create a comprehensive community awareness campaign to combat homelessness misconceptions in the city and increase awareness of existing social services. The resulting campaign, Know Outlets, included advertising, media relations, digital media, and partner relations.

Learn more about our work with Know Outlets by visiting our website.

Benesch Data Security – Emily Wilson
Category: Project Media Relations

Benesch is a business law firm headquartered in Cleveland with multiple satellite locations. Tasked with establishing Benesch’s Indianapolis attorneys as legal and business experts, Bohlsen Group prepared pitch topics and Benesch sources to respond promptly to breaking news topics, including several data security breaches in 2014.

Learn more about our work with Benesch by reading our case study.

The Milk Bank – Karen Hurt
Category: Project Media Relations

The Milk Bank is a nonprofit organization that collects, pasteurizes and distributes donated human breast milk from donors throughout the Midwest. Through publicizing the awarding of a Guinness World Record to a donor, Bohlsen Group accomplished its goal of reaching new donors and raising public awareness in markets outside of Indiana.

Learn more about our work with The Milk Bank by reading our case study.

MD Logistics White Paper – Lauren Cascio
Category: Project Writing

MD Logistics is a third-party provider that specializes in solutions that solve logistics needs and boosts the bottom line for retail, life sciences and pharmaceutical companies. Bohlsen Group was tasked with creating custom white papers that would boost web traffic and develop brand equity through stimulating and authoritative web content.

Retire Wealthy by Eric Brotman – Ryan Simpson
Category: Program Media Relations

Baltimore-based financial planner Eric Brotman responded to his clients’ lack of preparedness for retirement by publishing “Retire Wealthy,” a nonfiction guide to basic financial literacy. Bohlsen Group implemented a media relations campaign that would bring Brotman’s advice to the forefront of the already-saturated business media market and secure national coverage.

Learn more about Ryan’s work with “Retire Wealthy” by reading our case study.

Junior PR Pro of the Year

Account Executive/Operations Strategist Lauren Cascio was honored as the first-ever Junior PR Pro of the Year in a crowded nomination category.

The Junior PR Pro of the Year award honored a PR professional under 30 years old who demonstrated excellence in project management skills, strong work ethic, positive attitude and willingness to learn.

“Lauren started with Bohlsen Group as an intern four years ago and has worked her way up to an Account Executive in a corporate division that was in its infancy when she began work with us. Throughout this time, we have grown from 11 to 35 employees, and Lauren has played an instrumental role in improving our internal processes to reflect that growth. Time and time again, she has helped create workflows, choose software, and train staff.

Lauren has had such successful client relationships that every account she manages has expanded services. Lauren exemplifies everything that an employer looks for in an employee– she is prompt, attentive, caring, kind, concerned, loyal, positive, hard-working, knowledgeable, forward-thinking, and skilled.”

Bohlsen Group CEO Vicki Bohlsen

Want to see more examples of our work? Click through to see more case studies from our Author Publicity Services, Corporate, Nonprofit, and Entertainment + Events divisions.

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Free April 16 Seminar to Share Tips for Building Successful Nonprofit Community Partnerships

April 7, 2015 | by Susan Davis

Refresh your community relations strategy with a toolbox of tactics to recruit new community partners and maximize existing ones.

Harnessing Partner Relations for Powerful Outreach, a free panel discussion presented by Bohlsen Group and Menish Auctions as part of the Nonprofit Power Plays series will be held Thursday, April 16 at 4:30.

From networking to sponsorships, Bohlsen Group, Menish Auctions, and special guests will share tried-and-true tips and case studies of successful community partnerships that benefit both parties and generate real exposure.

Organizations should seek out partnerships strategically, considering both the data relevant to your choices and the brand implications for any new relationships you secure,” says Andrew Hayenga, director of client services at Bohlsen Group. “This panel is about more than just communicating the value of partnerships but getting into the nuts and bolts of how to secure partners and understand which ones are best fits.

Panelists include:

  • Andrew Hayenga | Director, Client Services, Bohlsen Group
  • Gail Thomas Strong | Vice President of Community Engagement, WFYI Public Media
  • Heather Hall | ‎Vice President of Community Development, Sun King Brewing
  • Sharon Kandris | Director, SAVI
  • Bill Menish | Menish Auctions, a certified Benefit Auction Specialist based in Louisville, KY

The event will be held in the Reuben Room of WFYI Public Media, 1630 N Meridian St., Indianapolis. Parking is available at the rear of the building.

Register:

The final topic in the four-part Nonprofit Power Plays series of advanced workshops will be about social media. That event will be help July 16. For additional information, contact Andrew Hayenga.

Bohlsen Group Case Study

Case Study: University of Evansville

March 10, 2015 | by Emily Wilson

University of Evansville is a private, liberal arts-based university located in Evansville, Indiana. UE has a state-of-the-art Center for Career Development, but it noticed national media were featuring universities with less robust career programs. Bohlsen Group highlighted the University’s high graduate job rate as well as unique opportunities afforded to UE students to gain national exposure.

Client: The University of Evansville is a private, liberal arts-­‐based university in Evansville, Indiana, with a full-­‐time undergraduate enrollment of approximately 2,300. UE’s diverse student body represents 41 states and 54 countries. U.S. News & World Report recognizes UE as a top 10 master’s-­‐granting university in the Midwest, and third in the region for “Great Schools, Great Prices.”

Challenge: The University of Evansville has a state-­‐of-­‐the-­‐art Center for Career Development which provides one-­‐on-­‐one career advising starting in freshman year, non-­‐ remedial tutoring and placement services as well a robust student-­‐alumni mentoring program. Even prospective students who have not committed to the university are offered career-­‐planning advice based on their goals. Furthermore, 94 percent of 2013 UE graduates secured a job or graduate school placement within six months of graduation.

However, most regional and national coverage on career preparedness focused on other institutions and the University of Evansville wanted to raise awareness of their innovative services and become seen as leaders in the field of career prep for college students.

Solution: Bohlsen Group highlighted the high graduate job rate as well as unique opportunities afforded to University of Evansville students such as study abroad programs at Harlaxton College, a university-­‐owned castle in England. By identifying the strong results of the university’s career center and highlighting interesting elements, Bohlsen Group was able to secure interest with a variety of outlets.

Results: Bohlsen Group generated interest with top-­‐tier outlets such as Bloomberg Television and Yahoo and secured a series of radio interviews with the university president at several nationally syndicated stations from Alaska to Connecticut.

Download This Case Study

About the Author: Account Executive Emily Wilson develops public relations and media relations campaigns for Bohlsen Group’s corporate clients. Find Emily on Twitter: @EmilyAnnyse