Bohlsen Group was first introduced to the National Down Syndrome Congress when NDSC held their national convention in Indianapolis last year. When we started to work with them on refreshed branding and a new website, we had to overcome one of the organization’s biggest challenges—few people knew what they did annually outside of Convention. The team at Bohlsen Group started the website process by addressing brand issues within the NDSC to make sure they started out on a solid foundation that would serve the organization for years to come.
Our team conducted interviews with NDSC staff, professionals, board members, and families to clearly understand NDSC’s work and brand. From there, we created a brand guide to unify the organization’s voice, bring the nonprofit’s work to the forefront and position Convention as a program of the NDSC, rather than the most important part of the NDSC. The Convention is internally referred to as a “family reunion,” and family was a theme that ran through many of the conversations we had with the NDSC.
After we streamlined the brand information, our design team went to work to address the visual portion of NDSC’s brand. We took the existing NDSC logo and colors, unified the colors to one palette, and strengthened them to mirror the new, focused brand.
One of our biggest challenges was addressing the large amount of content and functionalities of the site. As the NDSC acts as an encyclopedia and go-to resource for family and friends of individuals with Down syndrome, the site includes a large repertoire of informational content. Our team drafted a new site map and web content to organize this robust content based on the organization’s newly approved brand guide.
“With the extensive volume of content the client needed to provide its audience, it became apparent that in order to achieve an optimal user experience—particularly, avoiding overwhelmingly long pages—we would need to create regulated ‘levels’ of exposure to the site content with collapsible content that had the ability to continually expand, as needed, revealing deeper context on a specific topic,” said Terry Million, Executive of Creative & Experience Design, who oversaw the project.
“We’ve coupled this approach with a robust search system that allows users to quickly retrieve various types of content, whether it be standard page content, related post data or even external document content hosted on the site, for increased accessibility of the all the information on the site.”
The Bohlsen Group web design team worked closely with the NDSC to transfer all the functionality of the old site to the new one, while our content team clearly organized all the information in the site framework and within pages. The design team also helped to create solutions within the site to present all the information in a way that wouldn’t be overwhelming.
The new NDSC website launched in April 2015, generating positive feedback about the streamlined user experience from staff members and end users alike.
Bohlsen Group also trained the NDSC staff on using the new site, so that they will be able to maintain and change the information easily in the future within the existing framework. The National Down Syndrome Congress does extraordinary work for people with Down syndrome and their families. A new, more functional website further positions them as a go-to resource for individuals affected by Down syndrome.
Interested in more nonprofit case studies click here.