Author Solutions Inc.
Client: Author Solutions Inc. (ASI), a Penguin Company, gives authors from around the globe the tools to self-publish their books. Not content to stop there, ASI wanted to help them increase sales and sought a partner that could help authors who wanted to pursue publicity. ASI has worked with nearly 100,000 authors worldwide. Publicity services are offered as an add-on service.
Challenge: While self-publishing is an exploding industry, many journalists are hesitant to cover books the author pays to print. Moreover, these books run the gamut in salability and genres – religion to politics, poetry to memoirs, children’s books to self-help manuals. A publicist must be able to be creative, think on her feet and maintain a large network of media contacts.
Solution: Creativity and efficiency have helped us achieve success for ASI and its authors. Using our extensive relationships with the media and our knowledge of leading industry software, we build targeted media lists designed specifically for each book and author, taking the time to identify pitch angles, story opportunities and innovative ways to frame the book and the author’s personal story. We realize that cookie-cutter solutions cannot achieve the kind of results that tailoring campaigns can. At the same time, our experience has allowed us to create processes that streamline many functions for the best ROI for the client.
Results: Because of our success, Bohlsen Group now handles publicity and social media services for nearly 300 authors at a time, a 1700% growth from 2010 to 2012. We have secured impressive placements, including, but not limited to:
U.S. – The New York Times, CNN, Good Morning America, The Today Show, The Washington Post, NY Nightly News, USA Today, FOX News, Essence, Forbes, Bloomberg, ABCNews.com, Huffington Post, Reuters, Associated Press.
U.K. – BBC Radio, Neon Magazine, The Globe & Mail, Female First Magazine, Irish Daily Star, Asian Woman, The Sunday Times, Computing Magazine, National Post, Fresh Juice, Asian Pacific Post, Glamour Magazine UK, the Royal Photographic Society’s Journal-UK.
Canada – CBC, MTV Canada, Calgary’s Child Magazine.
Australia & New Zealand – Adelaide Now, The Australian, NZ Catholic, National Post, Femail.com.au, New Zealand Fitness.
Germany & the Netherlands – F.A.Z., De Ingenieur, Kapiti's Beach Morning Show- FM 106.3.
India – Hindu BusinessLine, Indo-Asian News Service.
Indonesia & Singapore – The Borneo Post, My Paper.
“Our first priority in executing marketing services is to provide a delightful experience to our authors. Bohlsen Group has done this time and again with results that matter. This is one reason they are a highly valued partner.” – Chris Bass, ASI