ShareAccount Executive
QUALIFICATIONS: Bachelor’s degree. Knowledge of basic public and new media relations with solid research, writing and editing skills. Grasp of social media and digital assets. Experience with marketing and advertising. Minimum of three years proven experience required.
General
- Contribute to the research, development and writing of Bohlsen Group marketing/PR materials
- Contribute to the writing of blogs and regular updates, general info inquiries, etc. for the Bohlsen Group website and social media outreach
- Develop new business (company profit sharing plan)
- Contribute to the research, development and writing of new business proposals
Client Work
- Lead on assigned Bohlsen Group accounts
- Participate in client meetings and conference calls, sometimes involving travel
- Strategize and conduct strategic PR and social media relations that create favorable coverage, incorporating clients' key messages
- Conduct digital assets overview and make client recommendations on how to improve and maximize use of them
- Address client issues thoughtfully and effectively
- Coach company spokespersons
- Develop PR and social media creative briefs, campaigns and time lines
- Develop crisis communication plans
- Create PR and social media distribution lists
- Write PR and social media materials, including guest blogs
- Pitch and coordinate PR and social media stories and opportunities
- Manage projects working with staff and vendors
- Conduct monthly client activity reporting
- Compile PR and social media results for clients
- Evaluate campaign results against objectives
- Take responsibility for budgetary issues, including account profitability
- Connect clients with each other and other community orgs, corporations, etc. as necessary
- When necessary, lead design team on collaterals, website creation and more
- When necessary, purchase media on behalf of client
Please send resume, cover letter and salary requirements to info@bohlsengroup.com.
No phone calls, please.